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OBJECTIVES

To be the most popular stand at EGX

Own the Virtual Reality offering at EGX

Make the 3rd parties feel like PlayStation exclusives

Ensure event activity is amplified beyond EGX

Hero 1st Party Games to ensure they compete with their biggest competitors

SOLUTION

With 2 key messages to deliver – ‘PlayStation has the best exclusives’ and ‘PlayStation is the best place to play with friends’ the stand was designed to complement and communicate this.

We had an open feel to the stand, allowing people to naturally flow around different zones. Titles had themed areas, genres held communal spaces and PlayStation hosted central workshops.

Our stage was the centre of our stand and had a lot of rich content from both 1st party and 3rd party games. Hosted between PS Access, YouTube and Circle MCs, it helped to keep this fresh and different each day.

The stand never felt the same upon multiple visits, the live stage and game areas offered different competitions and the staff were always on hand to make you feel welcome.

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