OBJECTIVES
Host a launch event that lived up to the hype around this much
anticipated title.
Deliver an experience that was genuine and pure to the franchise.
Facilitate the over subscription of visitors, to this ‘high demand’ event.
Generate quality content, that would be demanded by a global audience.
Make it one of PlayStation’s biggest and most talked about launches, in recent years.
SOLUTION
The Death Stranding Experience was an immersive theatrical event, promoting the launch of video game Death Stranding, the first release in four years from industry auteur Hideo Kojima. It was a gaming event where we were unable to demo the game, requiring instead a bold creative approach to mark a pop-culture moment.
The experience took place in Camden Market, London. Visitors
travelled through a series of chambers, that bought unnerving
environments from the game to life through theatrical effects and performance. Hideo Kojima made a rare UK personal appearance
on the opening day, to meet and greet fans.
