OBJECTIVES
Drive awareness on the unique benchmark fee structure of the brands investment products.
Educate via engagement on how the benchmark feature works.
Highly target the brand’s target audience.
Create dwell time with the time poor audience.
SOLUTION
We created the Benchmark Rally – A radio-controlled car racetrack, where guests had the opportunity record a lap time to try and beat the benchmark time, set by supermodel and car enthusiast, Jodie Kidd.
The participants with the fastest time, would win a 2-night stay for 2 people in Monte Carlo.
All participants who beat the benchmark time set, would win £100 to help kick-start their investment.
In addition to this competition, we held a free prize draw for those consumers that couldn’t participate in the race, to win a 2-night stay for 2 in Monte Carlo.
