OBJECTIVES
- Showcase the product in an inspiring way, that resonates with existing consumers, but also attracts new consumers to the brand.
- Deliver the product as a lifestyle experience – help re-educate the consumer about product value.
- Get hands-on with the product – quality is easy to express when you touch and feel the product.
- Show what ‘Lifetime Guarantee’ really is.
- Demonstrate and drive link to ‘Cook Schools’ initiative.
- Host with ‘Ask the Expert’ staff to drive trust and brand integrity.
SOLUTION
We created a ‘pop-up’ experience at the America’s Cup Event Village. Our summer boutique showcased the product ranges, along with live demos. Everything was available to touch and feel, as well as see it in action with our professional Chef.
Our trained team were fully versed in the product functions and benefits, opening up valuable conversation with new and existing customers. The heritage and evolution stories could be shared, along with the benefits of the ‘Lifetime Guarantee’.
The pop-up went on to generate revenue via on-site sales and further purchases on-line and in-store, via a special offer.
