Drive awareness for Jarlsberg in the UK.
Drive trial and purchase consideration.
Establish a consumer campaign in the UK.
Create standout in a very crowded category.
We developed an experiential strategy, that took Jarlsberg out to its audience demonstrating its versatility, great taste and recipe innovation.
We created a Street Food Market approach to sampling, elevating the cheese into gourmet dishes, that both delivered on immediate consumption and inspired at-home use.
We built the communication platforms around serving suggestion of Burgers and Toasties. This helped raise the profile of Jarlsberg, by educating consumers on the flavour profile it bought to everyday dishes.
With a mix of live event sampling, influencer events to amplify branded content and a strong social media campaign around recipe videos, we helped drive sales throughout the UK.