Drive awareness of the new Deliveroo Editions service, now available in Brighton. To drive trial of new restaurants available for delivery & learn more about new restaurants that are now available in Brighton & Hove, but do not have actual real estate.
Create an engaging mechanic, that would generate further footfall and increase dwell time for the brand.
Being the iconic seafront destination that Brighton is, we wanted to be at it’s heart, with the people that live there. We offered a chance to meet new restaurants available for delivery for a limited time, that were being hosted in Deliveroo pop-up kitchens.
At the core was a chance to meet the restaurant people and try their food, not currently available in Brighton. Secondly, we had their food being delivered to our activation, from the Deliveroo kitchens. Then to celebrate the new partnerships, we hosted a free viewing of the film Chef, at our pop-up outdoor cinema.
Our guests tucked into Deliveroo deliveries to their seats and enjoyed the film with friends, whilst the sun set over the seafront.