OBJECTIVES
Raise Crew’s brand profile at a national and local level.
Promote the bestselling product – The polo shirt.
Stand out from key competitors.
Take the brand out of their retail spaces and meet new customers.
SOLUTION
We created the Crew Clothing touring ‘Pop-up Polo Bar’, that took Crew beyond the footprint of their stores. Visitors were able to benefit from a complimentary personalisation service, via on-site embroidery, which was available on newly purchased polos.
Our pop-up featured a seating area, for those who wanted to kick back, ice pops provided by our partner POPS & a giant deckchair with an Instagram competition to win a £50 Crew Clothing Company voucher. Alongside we ran a ‘Putt for your Polo’ mini-golf hole, where if they scored a hole in one you would win a Crew Clothing Polo.
The pop-up toured five UK locations throughout the summer and delivered Crew Clothing’s most successful sales, outside of their retail estate.
