OBJECTIVES
Costa Coffee wanted to introduce the UK to Cold Brew coffee in the summer months. More specifically they wanted Cold Brew to become synonymous with the Costa Coffee name and become category leaders.
SOLUTION
We created an activation that bought the summer vibe to city centre locations around the UK, inviting people to “Chill Out with Cold Brew”. A bespoke touring installation was created for people to engage with our team and try Cold Brew.
Our bar was the main focal point for freshly prepared samples, whilst our ‘jet pack’ samplers went out to surrounding streets, to offer consumers flavour variants.
