OBJECTIVES
Devise tactical campaigns that would disrupt competitor’s customers and highlight Costa’s own competitive value offerings.
Disrupt and then engage with new customers before they have a chance to head to their routine coffee shops of choice.
SOLUTION
We have created many street-based activations that bring to life product propositions and drive direct to store for purchase.
Working alongside the Costa retail outlets, teams with tactical signage and props to draw attention to great offers, hand out coupons with same day/short redemption windows, to encourage and reward on the day trial and drive word of mouth and social.
Activations have incorporated hot and cold sampling, loyalty scheme recruitment, instant wins and data capture.
