OBJECTIVES
Coca Cola European Partners’ annual staff conference, which would normally gather 1500 from all over the UK into one venue for a live event, needed a new Covid safe approach in 2021.
The event needed to engage and retain a larger ‘at home’ audience and break new ground with technique and technology, to achieve new standards in employee engagement.
SOLUTION
After a run of producing bespoke broadcast meetings for CCEP in 2020, we took the Conference to another level. We built bespoke broadcast studios in their own HQ, curated and produced a whole programme of filmed content, customised a user experience and developed a schedule of content to rival the BBC!
The event streamed live for one day to over 2500 employees. We delivered a day of bespoke content, which was hosted by all the members of the UK Leadership Team. Further concurrent breakouts were curated and managed for specialist teams.
The whole event ended with a private gig from the Kaisers Chiefs, streamed live into the homes of all employees and their families. Who enjoyed feasting on pizzas and of course a Coke or two, which were delivered direct to their door!
