OBJECTIVES
The main objectives were to showcase four core models from the Alfa Romeo product range – Guilia, Stelvio, Stelvio Quadrifoglio and the N-Ring limited edition. Alfa Romeo wanted the opportunity to introduce customers to the vehicles in an environment in which they could investigate each car, without it being a pressured sales space.
Given that this is a highly saturated shopping centre, we needed to present a solution which would draw people in, but also have a high level of engagement. The execution had to have the premium touch and finish, expected from Alfa Romeo.
SOLUTION
Drive to Win – We designed an installation which represented the brand, incorporating a VR golf experience giving guests the chance to win prizes and investigate the cars. Drive to Win ran to encourage passers by to win the latest Apple iPhone for the longest drive, as well as an exclusive competition prize to win a stay at the infamous Belfry.
All entrants were data captured by the brand ambassadors, who engaged with the consumers around the vehicles. We designed and built everything from bespoke media displays to seating, counters and the VR golf range.
