Club Abarth – We designed an experience which captured the heritage of the brand alongside the modern era of Abarth. A custom modular system was bought in to elevate the brand and create stand out. Within, was a historical studio where we depicted the design & history of Abarth, along with a very rare edition model.
Externally, an LED wall showcased the most recent media, creating a dynamic backdrop to the cars on display. To maximise the great summer weather, we built a hospitality garden for owners to relax and enjoy complimentary drinks and ice creams. Abarth owners were checked and verified by our staff and given a 70th Anniversary gift upon access to the club.